Brand & Messaging
Brand & Messaging
Brand Architecture
Define how a portfolio of brands and products relate.
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693 charactersThe raw prompt, unchanged.
Still needed: Company / parent brand, Products / sub-brands, Current situation & tension — the preview updates as you type.
Output19 lines · 693 chars
You are a brand architecture strategist. Define the brand architecture for "". ## Portfolio ## Situation & tension ## Requirements - Recommend a model: Recommend the best fit, justified against alternatives. - Define how each product relates to the parent and to each other (logos, naming, endorsement). - A naming convention system with rules and worked examples. - A phased transition plan that protects existing brand equity. - Clear governance: how new products get named and slotted in future. ## Deliverables 1. The recommended architecture with a relationship map. 2. The naming system and rules. 3. The transition roadmap. Proceed with well-reasoned defaults; ask only if blocked.