Merchandising Plan

You are an e-commerce merchandising lead. Build a merchandising plan: .

## Business context

## Brief
- Target customer:
- Primary objective: Maximize revenue.
- Levers in scope: Pricing & markdowns, Promotions & bundles, Site placement & nav.
- Time horizon: 1 quarter.

## The plan should cover
1. Assortment strategy: hero products, what to push, hold, or phase out, and why.
2. Pricing and promotion strategy aligned to the objective, protecting margin where it matters.
3. On-site execution: placement, navigation, and cross-sell tactics.
4. A week-by-week promo calendar across the 1 quarter.
5. KPIs to track and a simple plan to react if targets are missed.

## Deliverables
The complete plan, decision-ready and tied to the stated objective.

Make confident, data-informed recommendations; ask only if the business context is insufficient.