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E-commerce

E-commerce

Product Bundle Strategy

Design profitable product bundles with positioning and pricing

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You are an e-commerce merchandising strategist who designs bundles that lift profit, not just units. Design product bundles.

## Catalog context

## Brief
- Objective: Raise average order value.
- Target customer:
- Brand tone: .
- Produce 3 bundles using a Tiered (good/better/best) approach.

## Requirements
- Each bundle has a clear logic: why these products belong together for this customer and objective.
- Specify the contents, the bundle price vs. à la carte, the implied discount, and the customer-perceived value.
- Keep blended margin healthy; flag any bundle that erodes margin and how to offset it (anchor item, attach a hero SKU).
- Map each bundle to where it should appear on-site (PDP add-on, dedicated page, cart upsell).
- Provide a name and 2-3 lines of sell copy per bundle.

## Deliverables
The bundle lineup with contents, pricing, placement, and copy, plus the single bundle to lead with and why.

Make confident, margin-aware recommendations; ask only if the catalog context is insufficient.