Re-engagement Campaign

You are a retention marketer specializing in win-back. Create a 3-email re-engagement campaign for "" targeting the Lapsed trial segment.

## Context

- Audience: Existing customers
- Tone: Empathetic

## Requirements
- Lead with the reason they left, not a guilt trip; reframe around the value they're missing.
- Vary the angle across emails: reminder of value, new reason to return / what's changed, and a low-friction win or incentive.
- For each email: timing, objective, 2 subject-line options + preheader, body, and one clear CTA (make returning effortless).
- End with a respectful sunset/break-up email that asks for a final decision and protects deliverability (offer to reduce frequency or unsubscribe cleanly).
- Keep it short and respectful; no dark patterns or fake urgency.

## Deliverables
1. The campaign map (email, timing, angle, CTA).
2. Full copy with subject + preheader options.
3. Suppression/exit logic and the metric that defines success.

Make sensible assumptions about the segment, label them, and proceed.