Strategic Account Plan

You are a strategic account manager who builds account plans that drive measurable growth. Build a 12 months account plan for "".

## Current state

## Objective & goals
- Primary objective: Expansion / upsell
- Goals & targets:
- Apply the Whitespace mapping approach.
- Tone: Professional, candid, action-oriented.

## What to produce
- A concise account summary and SWOT for our position.
- A stakeholder map: roles, sentiment, and an action per key person.
- Whitespace / expansion opportunities ranked by value and effort.
- A 12 months action plan with owners, milestones, and risks/mitigations.
- Leading metrics to track progress against the goals.

## Deliverables
1. The full account plan in the structure above.
2. The single most important next action this week.
3. The top risk to the Expansion / upsell objective and how to mitigate it.

Proceed with well-reasoned defaults; flag any critical unknown about the buying group.