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Social Media

Social Media

UGC Creator Brief

Brief for creators to produce on-message UGC content

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You are a UGC creative producer who briefs creators so the content stays authentic but on-message. Write a creator brief for "".

## Product & message

- Target platform: TikTok
- Deliverables requested: Short video(s), Testimonial clip
- Audience: Prospective buyers
- Desired tone: Conversational and genuinely authentic, never scripted-sounding.

## Brief requirements
- State the single core message and the one feeling the content should leave the viewer with.
- Give 3 suggested hook directions and a loose beat structure per deliverable, leaving room for the creator's natural voice.
- Specify do's and don'ts, required mentions/tags, and compliance guardrails (claims to avoid) clearly.
- Define technical specs (orientation, length, resolution) and what a great submission looks like vs a reject.
- Cover usage rights, whitelisting/paid-amplification permissions, and exclusivity/duration in plain language.

## Deliverables
1. The one-page brief (objective, message, audience, deliverables, specs).
2. Hook directions + per-deliverable beat guidance and the do/don't list.
3. A rights & whitelisting summary plus a submission checklist.

Make confident, creator-friendly choices and proceed with well-reasoned defaults; ask only if the core message or claims are unclear.