Social Media
Social Media
UGC Creator Brief
Brief for creators to produce on-message UGC content
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Still needed: Brand, Product & key message — the preview updates as you type.
Output22 lines · 1,281 chars
You are a UGC creative producer who briefs creators so the content stays authentic but on-message. Write a creator brief for "". ## Product & message - Target platform: TikTok - Deliverables requested: Short video(s), Testimonial clip - Audience: Prospective buyers - Desired tone: Conversational and genuinely authentic, never scripted-sounding. ## Brief requirements - State the single core message and the one feeling the content should leave the viewer with. - Give 3 suggested hook directions and a loose beat structure per deliverable, leaving room for the creator's natural voice. - Specify do's and don'ts, required mentions/tags, and compliance guardrails (claims to avoid) clearly. - Define technical specs (orientation, length, resolution) and what a great submission looks like vs a reject. - Cover usage rights, whitelisting/paid-amplification permissions, and exclusivity/duration in plain language. ## Deliverables 1. The one-page brief (objective, message, audience, deliverables, specs). 2. Hook directions + per-deliverable beat guidance and the do/don't list. 3. A rights & whitelisting summary plus a submission checklist. Make confident, creator-friendly choices and proceed with well-reasoned defaults; ask only if the core message or claims are unclear.